MLtwist Empowers AdTech with AI-Powered Content Moderation for Brand Safety

Introduction

In 2025, brand safety is more important than ever. Effective online content moderation is a key component of brand strategy, and it ultimately contributes to a brand’s bottom line. A leading AdTech company turned to MLtwist to develop an advanced AI-powered content moderation system capable of detecting and flagging offensive content across multiple media formats–including video, image, text, and audio.

THE CHALLENGE

Tackling Multi-Modal Profanity Detection

The requirement: Detecting profanity at the frame level and the second (timestamp marking requested) level. Profanity could appear in various forms:

• Visual Content: Offensive or inappropriate images within the video
• Text on Video: Overlaid captions or subtitles containing profanity
• Spoken Dialogue: Explicit language used by video actors
• Background Music: Songs with offensive lyrics embedded in the content

This required MLtwist to process and analyze data from TikTok and YouTube video files in MP4 format and through direct URLs, ensuring comprehensive content scrutiny.

MLtwist’s Approach

Achieving Unparalleled Accuracy and Efficiency

By leveraging cutting-edge AI models for pre-labeling and MLtwist’s human-in-the-loop (HITL) workflow for data cleaning, transformation, labeling, and quality assurance (QA), the AdTech customer achieved significant improvements in operational efficiency:

• Turnaround Time Impact: 45% faster than traditional manual moderation
• Annotation Quality: 98% accuracy in detecting offensive content
• Operational Cost Reduction: 40% lower costs compared to legacy moderation solutions

Impact & Benefits

Enhancing Brand Safety with Precision Flagging

MLtwist’s ability to pinpoint the exact timing and nature of offensive content at the frame level empowered the AdTech customer to develop a highly accurate multimodal content classification system. This ensured that brands could confidently advertise in a safe digital environment, free from inappropriate associations.

By integrating MLtwist’s AI-driven moderation solution, the AdTech company enhanced its brand safety measures, enabling its own customers to protect their reputations and maximize ad placements in secure, high-quality spaces.

MLtwist continues to push the boundaries of AI-assisted content moderation, providing innovative solutions that safeguard brands in the digital world.